1MALAYSIA is a national initiative to build unity. The 1MALAYSIA FOR YOUTH builds on this concept by focusing on uniting youths from all communities under one platform to strengthen the 1 Malaysia culture. The 1 MALAYSIA FOR YOUTH as a movement is aimed at encouraging volunteerism amongst all youths. It provides the Prime Minister with a strong touchpoint for engagement with youths.
The movement is aimed at getting the entire nation to rally behind the Prime Minister. The logo is read as 1MALAYSIA FOR YOUTH. The 1MALAYSIA icon is a stand alone as it remains a universal, all governing icon. This is the mainstay of the whole logo. In the rectangular black box, emblazoned is the abbreviation for the 1MALAYSIA FOR YOUTH but written as im4u. The abbreviation im4u is read as 'I am for you' which means the youth are for PM/Malaysia and vice versa.
This strong reciprocating effect exemplifies true democracy where people are prioritized. The thickness in the im4u text resonates solidity of the policy using vibrant and youthful colours. Set against a black background to create a stark contrast thereby relaying a clear message. The edges of the rectangle are rounded to give a friendlier appeal. Note that it is all written in lowercase as in the Internet culture where lowercases are widely utilised. The overall effect is directed to build pride as a way to build ownership
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